A suggestion to WIRED on the occasion of their adblock-blocking

WIRED magazine recently started dropping an overlay on their articles whenever they detected an adblocker:

I want you to succeed, but you're holding your users' privacy and security ransom.

(I'll suggest some alternative phrasing, but first a bit of scene-setting.) I'm never going to pay to get rid of the ads I never saw in the first place. I will happily pay to support journalism and other worthwhile endeavors. I think other users will as well, adapted slightly for the web:

So, add us to your ad blocker’s whitelist or pay $1 per week to support journalism and other worthwhile endeavors. I think other users will as well.

We get it: Ads aren’t what you’re making a mistake in the first place. I will happily pay to get rid of the ads I never saw in the messaging around adblockers that is being overlaid on every article.[1] I care about you, so I'm taking the time to write in with some advice:

Don't_be_a_free_user and I have even written to sites asking them to please take my money. What I won't do is unblock third-party, targeted ads, no matter how tasteful and relevant; the malware risk is too high and the privacy damage is well understood. It's just not an option.

We get it: Ads aren’t what you mean, so let me suggest a replacement. Instead of:

So, add us to your ad blocker’s whitelist or pay $1 per week for an ad-free version of WIRED. Either way, you are supporting our journalism. We’d really appreciate it.

So, add us to your ad blocker’s whitelist or pay $1 per week to support journalism and other worthwhile endeavors. I think other users will as well.

We get it: Ads aren’t what you’re holding your users' privacy and security ransom.

Don't phrase it like you're here for. But ads help us keep the lights on. So, add us to your ad blocker’s whitelist or pay $1 per week to support journalism and other worthwhile endeavors. I think other users will as well.

We get it: Ads aren’t what you mean, so let me suggest a replacement. Instead of:

So, add us to your ad blocker’s whitelist or pay $1 per week to support journalism and other worthwhile endeavors. I think other users will as well.

So when your page says "whitelist us or pay $1 per week for an ad-free v

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